By Jonathan Griffin. Editor, SEO Consultant, & Developer.
A title tag is an HTML element that provides the “title” of a web page. The HTML title element may be used for the following:
- As the title in the browser toolbar.
- As the title for bookmarks \ favorites.
- As the clickable headline in the Search Engine Results.
- As an indicator to Search Engines of the subject matter of the web page.
<!DOCTYPE html> <html> <head> <title>HTML Title Element goes here.</title> </head> <body> <h1>Displayed Page Title</h1> <p>The main content of your page goes here.</p> </body> </html>
- An opening and closing tag is required.
- It must be used only in the page’s
<head>with no other
- It can only contain text.
- Any contained tags are ignored.
- If you fail to include a
<title>element, the web page will fail HTML validation.
<title> element only supports the Global Attributes.
You can find a detailed guide to best practices when using Title Tags here. However, a couple of best practice examples are included below:
A good title element will be short, concise, and portray the subject matter of the page:
<title>Title Tag guide - Usage and Best Practices</title>
<title>How to cook the perfect steak</title>
A bad title element may be too short and ambigious:
<title>Read this guide</title>
Or too long:
<title> This is the best guide to creating elements on your web page, with a specific mention to things like title tags. If you are lucky you will pick up lots of detail. </title>
Using a keyword in the Title Tag is a Google ranking factor.
Here is what Google’s John Mueller had to say:
Titles are important! They are important for SEO. They are used as a ranking factor. Of course, they are definitely used as a ranking factor, but it is not something where I’d say the time you spend on tweaking the title is really the best use of your time.
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