Google Update 27th of March 2019

There has been a sharp spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 27th of March 2019.

There has a been sharp spike in volatility in the SERP Trackers indicating a Google Algorithm Update on the 27th of March 2019.

Unlike previous updates that appear to be rolled out over a number of days, this seems to have been rolled out in just one day.

Furthermore, it appears to have targeted all categories equally, rather than specific sectors.

As such, I suspect this is unrelated to the March 12 update, and something new.

The only point of interest I discovered was a substantial increase in the influence of the top 10 largest websites, such as Wikipedia, Amazon, Facebook, etc. I’ll talk a little about this later.

SERP Trackers show increased Volatility

The SERP Trackers show increased volatility between the 20th and 23rd of March, with a spike on the 22nd. The scale of the update seems much less than the 12th March Update.

Let’s take a look at the SERP trackers:

SEMrush Sensor:

The SEMrush Sensor shows the spike in volatility on the 27th of March.

SEMrush Sensor 27th of March 2019 in the US.
SEMrush Sensor 27th of March 2019 in the US. © SEMrush.

Rank Risk Index:

The Rank Risk Index tracker shows the spike in volatility on the 27th of March, but not quite to the same scale as the SEMrush Sensor.

Rank Ranger Risk Index 27th of March 2019.
Rank Ranger Risk Index 27th of March 2019. © Rank Ranger.

MozCast:

The MozCast weather report shows increased volatility on the 26th of March.

Mozcast 26th of March 2019.
Mozcast 26th of March 2019. © Moz.

Algoroo:

The Algoroo report again shows volatility on the 27th of March.

Algoroo 27th of March 2019.
Algoroo 27th of March 2019. © Algaroo.

SERPMetrics:

The SERPMetrics report shows some minor volatility on the 27th of March, but far lower than the other SERP trackers.

SERPMetrics 27th of March 2019.
SERPMetrics 27th of March 2019. © SERPMetrics.

Who does the update affect?

Looking at the SEMrush Sensor Deviation (from the average volatility) on the 27th March:

SEMrush Sensor Deviation of Categories 27th of March 2019.
SEMrush Sensor Deviation of Categories 27th of March 2019. © SEMrush.

I’m honestly at a loss as what to suggest here. The update appears to affect all categories on just one day, and as such, it is unlike all the other updates there have been during February and March.

Having looked at Mozcast’s Daily Big 10, I do see that the volatility coincided with the top 10 websites on the internet seeing some significant gains.

I suspect this may have skewed the volatility charts a little.

Big 10 Influence tracks the percentage of page one results held by the top 10 sub-domains.
Big 10 Influence tracks the percentage of page one results held by the top 10 sub-domains. © Moz.

Chatter in the SEO Community

Let’s take a look at the discussions on WebmasterWorld for this update.

Semrush spiking again for UK….. Mobile in particular. (BusyTop)

SEM Rush show 8.810 in changes, hang on to your seats boys! (BangkokBay)

@BangkokBaby Mozcast is also showing 96, but that was for yesterday (Mar26). When you look at the 30 day trend, you see a weekly spike, so the spike is right on schedule. Not sure what the impact is/was/ or will be. (NickMNS)

What is interesting, is that many webmasters are reporting traffic drops around the 30th of March, a few days after this spike in volatility, even though the SERP trackers are relatively quiet.

Huge drop in my traffic since yesterday 3 / 29. Even worse today. Saturday is always one of the best days of the week. Keywords are stable. There were no oscillations. A little strange … Some update or test. (renatovieira)

Same here, keywords i track are stable , yet there is something that is brewing internally per site basis which is why may be the tracking tools are yet to pick it up . Very Strange though . It started around 2 days back to be precise . (sk7411)

Jonathan Griffin. Editor @ The Webmaster

Editor, SEO Consultant, & Developer.

Jonathan Griffin is The Webmaster's Editor & CEO, managing day-to-day editorial operations across all our publications. Jonathan writes about Development, Hosting, and SEO topics for The Webmaster and The Search Review with more than nine years of experience. Jonathan also manages his own SEO consultancy, offering SEO developer services. He is an expert on site-structure, strategy, Schema, AMP, and technical SEO. You can find Jonathan on Twitter as @thewebmastercom.

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