There has been a lot of chatter since last Friday of Google updating its search algorithm. The exact nature of the update is not yet known, but we are keeping a close eye on the chatter and will bring further details as and when we get them.
Whenever there is a Google update, it is always worth paying close attention both to your own traffic, but also the fluctuations in the SERPs more generally. This way, if you are ever hit by a traffic drop you can start to identify if it is a particular algorithm that is effective your website so you can start to take action to recover. For this reason, we will now be reporting briefly on all large Google search fluctuations.
Google SERP Fluctuation Monitoring Tools
Firstly looking at MozCast, a tool that shows turbulence in Google rankings for the last 30 days clearly shows some movement over the last couple days.
Chatter Around the Web
Here is a selection of the chatter left by some webmasters:
Seeing big changes in SERPs. First 10 results are only brands now. Related or not. Smaller ecoms are complete out of range now. In my niche Amazon took a nice noise dive. eBay outranks Amazon in many cases now. Conversions are non existent at the Moment, even for PLAs. Something Major is up.
Agreed, from around 3 am uk im down around 30% per hour. Fasten your seatbelts Ladies and Gentlemen, I think we are in for some turbulence.
One of my website started to gaining traffic around 15th Jan and was highest on 18th and then after back to 15th state but it is still significantly higher then 14th.
It is very hard to tell what is going on at this time except that initially at least it seems to be mainly European webmasters reporting fluctuations. It could very well be that we are due for another update, with the last major Google update being back in December and related to the Penguin Algorithm. Certainly, we are well overdue a Panda Refresh.
UPDATE: It is NOT Google Panda or Penguin (27th January)
John Mueller in a recent Google Hangout has confirmed that "I don't think it is related to Penguin or Panda at the Moment"." You have to bear in mind that Google makes many changes each day of varying intensity, so John Mueller could not say exactly what might be the cause. Check out what he had to say: