Google is currently testing ways to make Accelerated Mobile Pages (AMP) more visible in the mobile search results, while at the same time educate users that it means a fast website.
We suspect that for many, AMP has no meaning. Sure, the lightning symbol may be an indication, but for the average person would they really put two and two together and consciously click on an AMP link? Do Google Search users know what the AMP acronym even stands for? Do they need to know?
Yes, these are some harsh questions, and probably something that those in the SEO, development or even hosting community probably haven't even thought of because you have been following the news and search developments, and already know what it means.
This is not the first time the question has been raised, with some even suggesting that the lack of knowledge about AMP might even be a deterrent to clicking on a link.
@glenngabe is it just me or is that icon a possible *deterrent* to clicks for non-industry folk? Looks a little like an error message— Ari Roth (@aroth26) August 2, 2016
It is quite interesting that a poll carried out by G-Squared Interactive in August 2016 shortly after the above tweet revealed that many users would not actively choose an AMP result over a "mobile-friendly" link.
Here is a snapshot of one of the questions asked:
The new AMP Search results being tested
The new tests first came to light on Monday, when Twitter user Barry Adams posted a screenshot of the new mobile search feature:
So, does this help matters? Is having a fast experience more important than being alerted to a mobile-friendly website?
Would not the following examples be better?
- AMP delivers a fast mobile optimized experience
- AMP delivers a lightning-fast mobile experience
We get that they are trying to associate the lighting symbol with AMP pages which makes sense, but the survey mentioned above indicated users wanted a mobile-friendly experience above all else. Maybe by associating mobile-friendly with AMP would be a better way to go.