Google Testing Ways to Make AMP More Visible in Mobile Search

SEO

Google Testing Ways to Make AMP More Visible in Mobile Search

Google is currently testing ways to make Accelerated Mobile Pages (AMP) more visible in the mobile search results, as well as educating the user what AMP means.

Google is currently testing ways to make Accelerated Mobile Pages (AMP) more visible in the mobile search results, while at the same time educate users that it means a fast website.

We suspect that for many, AMP has no meaning. Sure, the lightning symbol may be an indication, but for the average person would they really put two and two together and consciously click on an AMP link? Do Google Search users know what the AMP acronym even stands for? Do they need to know?

Yes, these are some harsh questions, and probably something that those in the SEO, development or even hosting community probably haven't even thought of because you have been following the news and search developments, and already know what it means.

This is not the first time the question has been raised, with some even suggesting that the lack of knowledge about AMP might even be a deterrent to clicking on a link.

It is quite interesting that a poll carried out by G-Squared Interactive in August 2016 shortly after the above tweet revealed that many users would not actively choose an AMP result over a "mobile-friendly" link.

Here is a snapshot of one of the questions asked:

Would you choose AMP
G-Squared Active Google AMP survey results. Source: GSQI.com

The new AMP Search results being tested

The new tests first came to light on Monday, when Twitter user Barry Adams posted a screenshot of the new mobile search feature:

Amp education

So, does this help matters? Is having a fast experience more important than being alerted to a mobile-friendly website?

Would not the following examples be better?

  • AMP delivers a fast mobile optimized experience
  • AMP delivers a lightning-fast mobile experience

We get that they are trying to associate the lighting symbol with AMP pages which makes sense, but the survey mentioned above indicated users wanted a mobile-friendly experience above all else. Maybe by associating mobile-friendly with AMP would be a better way to go.

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