Backlink Articles

Google: When Buying Links Use rel=nofollow or rel=sponsored

Buying backlinks is against the Google Webmaster Guidelines. You should use rel=nofollow or rel=sponsored to prevent PageRank from being passed.

Jonathan Griffin

Feb 18, 2022 · 2 min read

Google: Don't build too many links too fast or we may ignore them.

Google said that if you build backlinks too fast their algorithms might just ignore them. You may also risk a manual spam penalty from their webspam team.

Jonathan Griffin

Feb 17, 2022 · 3 min read

If your rankings drop after submitting Disavow file, remove less shady links

If your rankings drop after submitting a disavow file then, according to Google, you may wish to remove some of the less shady links from your disavow file.

Jonathan Griffin

May 2, 2017 · 3 min read

Google - No Need to Update External Backlinks When Changing website URL

Google's Gary Illyes has said that there is no need to update external backlinks when migrating to HTTPS. The link juice loss is minimal.

Jonathan Griffin

Jul 8, 2015 · 4 min read