HTML <Title> Tag

Dec 12, 2022
2 min read
HTML title Tag


A title tag is an HTML element that provides the “title” of a web page. The HTML title element may be used for the following:

  • As the title in the browser toolbar.
  • As the title for bookmarks \ favorites.
  • As the clickable headline in the Search Engine Results.
  • As an indicator to Search Engines of the subject matter of the web page.


<!DOCTYPE html>
    <title>HTML Title Element goes here.</title>
    <h1>Displayed Page Title</h1>
    <p>The main content of your page goes here.</p>


  • An opening and closing tag is required.
  • It must be used only in the page’s <head> with no other <title> elements.
  • It can only contain text.
  • Any contained tags are ignored.
  • If you fail to include a <title> element, the web page will fail HTML validation.


The <title> element only supports the Global Attributes.

Best Practices

You can find a detailed guide to best practices when using Title Tags here. However, a couple of best practice examples are included below:

Good Examples

A good title element will be short, concise, and portray the subject matter of the page:

<title>Title Tag guide - Usage and Best Practices</title>


<title>How to cook the perfect steak</title>

Bad Examples

A bad title element may be too short and ambigious:

<title>Read this guide</title>

Or too long:

This is the best guide to creating elements
on your web page, with a specific mention
to things like title tags. If you are lucky
you will pick up lots of detail.


Using a keyword in the Title Tag is a Google ranking factor.

Here is what Google’s John Mueller had to say:

Titles are important! They are important for SEO. They are used as a ranking factor. Of course, they are definitely used as a ranking factor, but it is not something where I’d say the time you spend on tweaking the title is really the best use of your time.


Browser Support




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